Overview
Ren's Pets provides pet owners with all the essentials, from dogs to birds. In my role, I collaborated with a product designer to establish a new brand direction, implementing colors, photography, and iconography to create a fresh look for Ren's Pets.
Role
Illustrator & Brand Designer
Goal
Develop a unique illustrated icon set
Collaborate to develop a visual identity
Insights
I started my process by sketching a variety of characters, I wanted to convey fun, unique playful designs, so audiences could really engage with the brand. I leveraged my illustration background and developed a set of characters. The goal was to make a rememberable experience and to engage customers on a personal level. This project required me to really heavily collaborate with another designer to align the art direction with the UI elements.
Summary
I collaborated closely with a product designer to develop the visual identity for Ren's Pets, aiming to captivate audiences with a unique experience and foster a loyal customer base.
